Markets were choppy and ended the week with mixed results. Investors poured into risk assets on the idea that the longest US government shutdown was over, but a more hawkish tone from several Fed officials recalibrated expectations for a December rate cut and...
If you’re turning 65, there’s a good chance you’re not retiring the way your parents did. Many of today’s 60-somethings are still working, consulting, starting businesses, helping with grandkids, or caring for aging parents. Life doesn’t magically slow down at 65—and...
If you feel like retirement has gotten more complicated, you’re not imagining things. Between market volatility, rising costs, new tax rules, and longer life expectancies, “set it and forget it” retirement planning just doesn’t work anymore. The good news? With a...
By Andy Ives, CFP®, AIF® IRA Analyst QUESTION: A husband owned a Roth IRA which had been in existence for at least 5 years. He died in January of 2025. His wife was his primary beneficiary. The wife opened a Roth IRA in late January 2025 to receive the distribution...
By Ian Berger, JD IRA Analyst With continuing economic uncertainty, it’s not surprising that the number of employees who need to dip into their 401(k) and other company plan funds is on the rise. Congress originally set strict limits on the ability of employees...
Note that the example above uses jQuery to trigger the function call, but you could trigger the function call using any method you wish.fbq('track', 'Lead'); - To track the lead event on the page. Like Thank you page after submitting the lead.
If you have the Thank you page after submitting the lead then you can paste this code on the page and it'll track it as a successful lead.
If instead you wanted to track a standard purchase event when the visitor clicks a purchase button, you could tie the fbq('track') function call to the lead button on your page, like this:
